WhatsApp CRM real estate India
WhatsApp CRM for real estate in India: from portal lead to site visit
By the Scriwo team · · 6 min read
The short answer
Indian real estate teams win on speed: the first broker to send a floor plan and a site-visit slot on WhatsApp usually gets the visit. A WhatsApp CRM puts every broker's number in one inbox, assigns each portal lead within minutes, keeps notes on budget and possession timelines, and lets the owner see every conversation, including when a broker leaves.
Why leads go cold
Leads from property portals and ads arrive on several brokers' phones. Some are answered in minutes, some the next day, and when a broker leaves, the buyer conversations leave with their phone.
The setup that works
- Each broker links their own WhatsApp number; the owner sees every chat in one place.
- New portal leads are assigned to whoever is free, not whoever saw them first.
- Private notes record budget, preferred locality, loan status and possession timeline.
- Saved replies carry brochures, price sheets, RERA details and location pins.
- Broadcasts announce new launches only to buyers who opted in.
Follow-ups that do not slip
Most deals need several touches after the site visit. With every chat assigned and searchable, a manager can see which buyers have gone quiet and reassign them. Riwo can sum up a long chat so the next broker picks up without asking the buyer to repeat themselves.