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best WhatsApp CRM UAE India

How to choose the best WhatsApp CRM in the UAE and India

By the Scriwo team · · 5 min read

The short answer

The best WhatsApp CRM depends on how your team uses WhatsApp. If you send automated campaigns from one official number, pick an API platform and budget for Meta's per-message fees. If your staff sell and support customers from their own numbers, pick a team inbox like Scriwo with per-person logins, chat assignment, owner visibility and no per-message fees. Check the price in AED or INR, the free plan and how fast you can go live.

Start with how your team uses WhatsApp

In Dubai real estate, Indian coaching institutes and retail across both countries, customers already have a salesperson's personal WhatsApp number. Replacing those numbers with one official sender changes how customers reach you.

If most of your messages are order updates, OTPs or campaigns, an official API number is the right base. If most are conversations, keep the numbers and add a shared inbox on top.

The checklist

  • Connection: official API number, or your team's existing numbers linked by QR code?
  • Message fees: are Meta's per-message charges billed on top of the plan?
  • Team controls: one login per person, chat assignment, private notes, roles and an audit log.
  • Owner visibility: can a manager see every staff number in one place?
  • Offboarding: when someone leaves, can you remove their access and keep the history?
  • Price in local currency: clear AED and INR pricing, VAT or GST shown separately.
  • Free plan: can you try it with one number before you commit?
  • Time to go live: minutes with a QR code, or days of verification?

Where Scriwo fits

Scriwo is a team inbox for the WhatsApp numbers your staff already use, built for companies in the UAE and India. It is free for one account with one number, and team plans start at AED 299 or ₹2,499 a month with no per-message fees.

It is not the WhatsApp Business API, so it does not offer a green tick or approved template campaigns. If you need those, an API platform is the better fit.

Features mentioned in this guide

See Scriwo with your own team

Tell us how many people answer WhatsApp at your company. We will set you up and walk your team through it.

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